If you're looking for a Betby alternative because you run, or plan to run, a real-money sportsbook, the alternatives are other B2B providers such as Kambi, Altenar, SOFTSWISS or BetConstruct. If you landed here because you want the sportsbook experience without money involved, for a community, a media site or an app, you need a different kind of product: a play-for-fun sportsbook, where players bet free tokens and never real money. This page covers both cases honestly, with facts taken from Betby's own site on 2026-09-28.
Key takeaways
- Betby sells a managed B2B sportsbook to licensed betting operators; it's built for real-money betting.
- If you need real-money betting, compare it with other real-money providers, not with us.
- If you need a free-to-play sportsbook for your own site, The Sportsbook is built for that: self-serve, a Free plan and public prices.
- Companies that offer real-money betting can only use The Sportsbook for a free-to-play use under a separate written agreement.
Who this page is for
Two different people search for "Betby alternative".
The operator. You hold, or are getting, a license to take bets with money, and you're comparing platform providers on coverage, trading, integration and commercial terms. For you, the honest answer is: The Sportsbook isn't an alternative. We don't do real-money betting, and our policy doesn't allow our product to be used with it. The last section lists other providers to compare, or read our wider comparison of Kambi, Sportradar, Altenar and SOFTSWISS alternatives.
The community, media or product team. You liked what a modern sportsbook looks like and want that experience on your site: odds, a betslip, live matches, settlement. But you don't want to take money, hold a license or run payments. That's the case this page is mostly about.
Betby in its own words
Everything in this section is claimed on Betby's site (betby.com/sportsbook (opens in a new tab)), accessed 2026-09-28. We haven't tested these claims.
- What it is: a "Modern B2B sportsbook solution", delivered with a "hosted, highly-scalable approach".
- Operations: "We take care of all sportsbook-related operations", including "risk management, trading, client segmentation and reporting".
- Integration: "seamless frame integration", and a sportsbook that can be "integrated within days of signing a contract".
- Coverage, as claimed on Betby's site: "more than 125 sports", 3,000+ betting markets and 30+ languages.
- License, as stated on Betby's site: "licensed and regulated by Malta Gaming Authority with License Number: MGA/B2B/780/2020".
- Pricing: not published on the page; quote-based.
- Free-to-play: not mentioned on the page.
Betby is a managed sportsbook for licensed operators who want a provider to run trading and risk for them. That's a serious product for a specific customer. Everything around it, from the license to payments and player funds, sits with the operator or is arranged under contract, which is why the first step with any provider of this kind is a sales conversation rather than a sign-up form.
The Sportsbook in one paragraph
The Sportsbook is a white-label, play-for-fun sportsbook that any website, app, community or streamer can embed with an iframe, a JavaScript SDK and an API key. It covers 11 sports, pre-match and live (live on paid plans), singles and accumulators, six odds formats, and English and Spanish. Operators pick leagues one by one from more than a thousand. Odds, results and settlement come with the platform. Your server opens a session for your logged-in player, your page mounts the sportsbook with two lines of HTML, and players bet tokens you give them for free: a starting balance, a daily refill, points for taking part.
Betby and The Sportsbook side by side
| Betby | The Sportsbook | |
|---|---|---|
| Model | Managed B2B sportsbook for betting operators | Embedded play-for-fun sportsbook for any site or app |
| Players stake | Money (operator's customers) | Free tokens with no monetary value |
| Audience | Licensed operators | Communities, media and fan sites, streamers, game studios, apps with their own points |
| License on your side | Needed for real-money operation (take legal advice) | None of ours to hold; you check the rules for a free game where your players are |
| Integration | Frame integration, "within days of signing a contract" (claimed on Betby's site) | API key, one server call, two lines of HTML; self-serve sign-up |
| Coverage | More than 125 sports and 3,000+ markets (claimed on Betby's site) | 11 sports, more than a thousand leagues picked one by one |
| Pricing | Not public | Public: Free, Custom from $39/month billed yearly, Full $399/month billed yearly, at the time of writing (September 2026) |
| Free-to-play | Not mentioned on its sportsbook page | Yes, that's the whole product |
Betby facts accessed on 2026-09-28. Our prices are on the pricing page.
When Betby-style providers are the right choice
Choose a real-money provider like Betby when:
- your business is taking bets with money from customers;
- you hold, or are getting, the licenses to do that in your markets;
- you want a provider to run trading and risk management for you;
- you need very wide coverage across many sports and markets;
- you have a budget in the range of licensed operators (our white label sportsbook cost guide collects the published figures).
In that case The Sportsbook is simply the wrong product, and we'd rather tell you now.
When a play-for-fun sportsbook is the right choice
Choose a play-for-fun sportsbook when:
- the betting is there for engagement on your site: your fans, viewers or members betting together during matches;
- you want nothing of value going in or coming out;
- you'd rather not deal with licenses for money, payment providers or reserves;
- you want to start today, without a sales process, and see the price before you sign up;
- your players already have an account on your site, and you want them to stay there.
The rules matter here. Our Acceptable Use and Play-for-Fun Policy requires that tokens only come from free sources, that nothing of value comes out (leaderboard positions, badges, titles and community roles are fine; prizes of value are not), that players are 18 or older, and that no bookmaker links, promo codes or operator branding appear around the embed. For a broader introduction, read what a play-for-fun sportsbook is.
If you're a betting operator looking for a free-to-play side project: companies that offer real-money betting in any jurisdiction, or act as betting affiliates, tipsters or marketing partners of an operator, can use The Sportsbook only under a separate written agreement with us that allows a free-to-play use (AUP 6.2). The standard self-serve plans aren't for that case.
Other Betby alternatives to look at
If you need real-money betting, these are the kind of providers you talk to. The list is neutral and in no particular order, with no affiliate links. Every one sells to licensed operators, and most quote prices case by case.
- Kambi (opens in a new tab): turnkey sportsbook and Odds Feed+; claims 100+ sports and experience in more than 100 regulated jurisdictions.
- Altenar (opens in a new tab): white label, turnkey, a sportsbook module via API, and retail.
- SOFTSWISS (opens in a new tab): API or iFrame integration and a turnkey sportsbook under the operator's license; no white label.
- BetConstruct (opens in a new tab): white label, turnkey, API and crypto options, and the only one we found that publishes prices on its sportsbook page. See our BetConstruct alternative page.
- EveryMatrix (OddsMatrix) (opens in a new tab): a turnkey sports betting platform and odds feed.
- GR8 Tech (opens in a new tab): iFrame, API or a full platform.
- Sportradar (opens in a new tab): a turnkey sportsbook with in-house, managed or hybrid operation.
For short, sourced profiles of these vendors, see our comparison of B2B sportsbook providers for free-to-play.
If you're in the second group, the fastest way to judge fit is to use the product. The playground (opens in a new tab) runs the real embed with free demo tokens and no sign-up: place a few bets, switch the layout and colors, and see whether it belongs on your site.
Frequently asked questions
What are the main Betby competitors?
Other B2B sportsbook providers serving licensed operators include Kambi, Sportradar, Altenar, SOFTSWISS, EveryMatrix (OddsMatrix), BetConstruct, Digitain and GR8 Tech. They differ in delivery model, from white label and turnkey to API and iframe, and most quote prices case by case. Compare them on the markets and licenses you need.
Does Betby publish its prices?
We found no pricing on Betby's sportsbook page when we checked on 2026-09-28. Like most real-money sportsbook providers, it quotes per operator. Of the real-money vendors we checked, only BetConstruct publishes prices on its sportsbook page.
Is there a free-to-play alternative to Betby?
If you don't need real-money betting, a play-for-fun sportsbook is the closer fit: players bet free tokens with no monetary value. The Sportsbook has a Free plan with one sport, up to three leagues and pre-match betting, and public prices for paid plans.
Can a betting operator use The Sportsbook for a free-to-play game?
Only under a separate written agreement with us that allows a free-to-play use and complies with our Acceptable Use and Play-for-Fun Policy. Companies that offer real-money betting, or act as affiliates or tipsters for betting operators, can't sign up on the standard plans for that purpose.
Written by
The Sportsbook team
The people who build The Sportsbook. We have spent seven years building sportsbook software, and we write these guides from that work.
Last updated .