Kambi, Sportradar, Altenar and SOFTSWISS alternatives for free-to-play

If you're searching for Kambi alternatives, or alternatives to Sportradar, Altenar or SOFTSWISS, you're most likely a licensed operator comparing B2B sportsbook providers, and the realistic alternatives are the other names on this page. If instead you want a full sportsbook on your site with free tokens and no real money, none of these tier-one vendors is built for that; you need a play-for-fun sportsbook. Below are short, sourced profiles of seven providers, a comparison table, and what to look for if free-to-play is what you really need.

Why these providers exist

Tier-one sportsbook providers solve a hard problem for licensed operators: pricing thousands of events, managing risk, handling player funds under regulation, and doing it in many jurisdictions at once. Their customers are betting brands, lotteries and online operators with licenses, compliance teams and marketing budgets. Everything about their products, from contracts to coverage to trading teams, assumes money is being staked.

That's why "alternatives" in this space are mostly each other. An operator unhappy with one turnkey provider usually moves to another turnkey provider, or to a white label, or builds on an API module. Our white label sportsbook explainer covers how those models differ.

It's also why they're a poor fit for a different buyer: a media site, a community, a streamer or an app that wants sports betting as engagement, with nothing of value involved. For that buyer, most of what these platforms charge for (payments, risk management, licensing support) is unnecessary.

It also explains the price gap. A real-money platform is priced against the revenue it helps an operator make, through setup fees, monthly minimums and revenue shares, and the published industry ranges start in the tens of thousands. Our white label sportsbook cost guide collects those figures with sources. A play-for-fun sportsbook has no player revenue to share, so it can be sold as a flat plan.

Kambi alternatives and other providers, one by one

Everything below comes from each vendor's own public pages, accessed 2026-09-28, unless noted. Numbers are as claimed by the vendor; we haven't tested them. Pages change, so check them before relying on any figure.

Kambi

Kambi's turnkey sportsbook page (opens in a new tab) offers a complete turnkey sportsbook, an odds and data service called Odds Feed+, and optional player account management, in what it calls an open ecosystem where operators can plug in their own providers.

• Claimed coverage: 100+ sports; 700,000+ live events traded a year.
• Regulation, as stated: cites experience in "more than 100 regulated jurisdictions", naming the UKGC, Alderney, Malta and Romania.
• Pricing: not public.
• Free-to-play: not mentioned.

Kambi is built for large regulated operators. If that's your profile, Sportradar, Altenar and EveryMatrix below also sell turnkey platforms.

Sportradar

Sportradar's turnkey sportsbook (opens in a new tab) lets operators "choose the operating model that fits", from "full ownership across trading, risk and operational workflows to managed services or hybrid models". It promotes "one integration, full access to the platform" through a single API.

• Claimed coverage: "thousands of events monthly" for live betting; no hard total on the page.
• Also claimed: "400+ official league & federation partnerships" and "800+ betting operators worldwide".
• Pricing: not public.
• Free-to-play: no free-to-play or play-for-fun sportsbook on that page.

Many searches for a "Sportradar sportsbook alternative" actually return odds and data APIs, which are a different product. If you want raw prices to build your own, that's an odds API; if you want a finished sportsbook, it's a platform like the ones on this page.

Altenar

Altenar's sportsbook page (opens in a new tab) lists four delivery models: a white label, a turnkey solution, a sportsbook module that integrates "through flexible APIs" with existing platforms, and retail.

• Claimed reach: "hundreds of online sports betting websites in more than 30 countries".
• Licenses, as stated: Malta (MGA), Romania (ONJN), Great Britain (UKGC), Ontario (AGCO), and others including Denmark, Peru, South Africa, Sweden and Greece. ISO/IEC 27001 certified.
• Pricing: not public on the product pages. Its blog publishes industry estimates: white label €25k–€50k setup, turnkey €100k–€500k+, sportsbook module €250k–€1m+, self-build €1.5m+ plus staffing (Altenar blog, December 2025 (opens in a new tab)).
• Free-to-play: not mentioned.

If you want a similar spread of models elsewhere, BetConstruct also lists white label, turnkey and API options.

SOFTSWISS

SOFTSWISS's sportsbook page (opens in a new tab) offers integration "via API (full frontend control and custom UX) or iFrame", a turnkey sportsbook under the operator's own license, and adding sports betting to an existing online gaming platform.

• Claimed coverage: 200+ sports and esports; 2,000+ pre-match and live markets; 100k+ live events processed monthly.
• Launch claim: "Most operators go live in 14 days"; its turnkey page says "a typical turnkey launch takes 2–4 weeks".
• White label: its turnkey page states: "Currently, SOFTSWISS does not offer White Label setup."
• License, as stated: the page lists an MGA B2B license held by a group company (Stable Aggregator Limited); operators on turnkey hold their own license.
• Pricing: "tailored to each operator based on target markets, integration type, and expected volume".
• Free-to-play: not mentioned.

If you want a white label instead, Altenar and BetConstruct both list one.

EveryMatrix (OddsMatrix)

EveryMatrix's OddsMatrix page (opens in a new tab) presents a sports betting platform with "full-stack, turnkey delivery", an odds feed, and risk management tools, for online and retail.

• Claimed coverage: "50,000+ live betting events every week"; its odds feed covers "200,000+ live monthly events".
• Licenses and certifications, as stated: MGA, UKGC, ISO 27001 and PCI DSS.
• Pricing: not public.
• Free-to-play: not mentioned.

Digitain

Digitain describes itself on its site as a sportsbook software and iGaming platform provider, and handles pricing through a proposal form. Its sportsbook product page returned rate-limit errors when we tried to re-check coverage figures on 2026-09-28, so we don't quote any numbers here. If you're evaluating Digitain alternatives, ask Digitain directly for its current coverage and delivery models and compare them with the providers above.

SBTech

SBTech became part of DraftKings in 2020. DraftKings announced on April 23, 2020 (opens in a new tab) that it had completed its business combination with SBTech and Diamond Eagle Acquisition Corp, and sbtech.com now redirects to draftkings.com. If you're looking for an SBTech alternative for a real-money platform, the providers above are where to start.

Master comparison table

Facts from vendor pages accessed 2026-09-28. The Sportsbook's prices are at the time of writing (September 2026), on our pricing page.

For more on the last three rows, see our pages on the BetConstruct alternative and the Betby alternative.

How to compare them if you're a licensed operator

If you're a licensed operator, the table above is only a first cut. The providers look similar on their product pages and differ a lot in contracts. These are the questions that separate them in practice.

Coverage where your players are. Headline numbers like "100+ sports" matter less than depth in the sports and leagues your market bets on, and live coverage at the hours your players are awake. Ask for a coverage report for your top 20 leagues, pre-match and live.

Who runs trading and risk. Some providers run it for you as a managed service, some give you the tools and expect your own team, and some offer both. Sportradar, for example, describes in-house, managed and hybrid options. Decide how much control you want before comparing prices, because it changes the price.

Delivery model versus your stack. If you already run a platform with player accounts and payments, an API module or iframe fits. If you're starting from nothing, turnkey or white label. SOFTSWISS, for instance, doesn't offer white label, so it's only on your list if you hold your own license.

Licensing support. Ask which of your target markets the provider is certified for, and whether it can support your license application. Altenar's white label page says some providers can support licensing "depending on the regulatory framework".

Pricing structure. Setup fee, monthly minimum, revenue share and its base, feed and data costs, and extra fees for more sports or live content. BetConstruct is the one vendor here that publishes these up front; for the rest, ask for the same breakdown so you can compare.

Time to launch, honestly measured. Vendors quote from contract signature. Ask what a typical customer in your market needed from first call to first bet, including certification.

Exit terms. Contract length, notice period, what happens to your player data and history, and what migration support costs.

A lawyer who knows your target markets should see the shortlist before you sign anything.

If you need free-to-play instead: what to look for

The free-to-play market is a different set of vendors. The free-to-play products we found are mostly predictor and pick'em games built for betting operators, used to attract and keep their customers. Our comparison of free-to-play sportsbook platforms covers them in detail. Whatever you evaluate, check these points:

1. A full sportsbook or a game? A score predictor asks one question per match. A sportsbook offers real odds on many markets, accumulators, live betting and a betslip. Decide which experience your audience wants.
2. Who is it built for? Many free-to-play products are sold to betting operators as a funnel into their real-money product. If you're not a betting operator, check the product works without one.
3. Self-serve or sales-led? Can you sign up, get an API key and test it today, or does it start with a demo request?
4. Public pricing? A published price list lets you budget before you talk to anyone.
5. Rewards: prizes or recognition? Some products are built around prizes; ours isn't. Know which model you're choosing and what it implies for your rules.
6. How does it embed? An iframe with an SDK and server-side sessions, a widget, or an API you build on.
7. Where do tokens come from? You want tokens from your own site's free sources, with no purchase and no conversion from paid or redeemable points.

Where The Sportsbook fits and where it doesn't

The Sportsbook is a white-label, play-for-fun sportsbook that any website, app, community or streamer embeds with an iframe, a JavaScript SDK and an API key. It covers 11 sports, pre-match and live (live on paid plans), singles and accumulators, six odds formats, English and Spanish, and more than a thousand leagues picked one by one. Odds, results and settlement come with the platform.

Where it fits:

• media and fan sites that want readers betting on matches together;
• streamers and their communities, with the sportsbook on the streamer's own site;
• Discord servers, forums and clubs with a website and a login;
• game studios and apps with their own points, using a separate free token balance.

We found no vendor offering a full play-for-fun sportsbook (odds, betslip, live markets) for sites that aren't betting operators, with public self-serve pricing. That's the gap we built for.

Where it doesn't fit:

• Real-money betting. If your players stake money, you need one of the providers above. Our policy rules out using The Sportsbook as, with, or to promote real-money betting.
• Betting operators' own projects. A company offering real-money betting can use The Sportsbook only for a free-to-play use under a separate written agreement with us.
• Prizes of value. Leaderboard positions, badges, titles and community roles are fine; prizes of value are not. If your plan depends on prizes, a predictor vendor built around them is the closer fit.
• Very wide sport coverage. We cover 11 sports. Tier-one vendors claim 100 or more.
• A native mobile SDK or a custom domain. We ship a web embed that loads from play.thesportsbook.app inside your page.

The quickest way to see which side of that line you're on is to use it. The playground (opens in a new tab) runs the real embed with free demo tokens and no sign-up. Place a few bets, try live markets, change the layout and colors, and decide whether it belongs on your site.

Frequently asked questions