White label sportsbook cost in 2026: real prices and what drives them

A white label sportsbook for licensed betting operators typically costs $5,000 to $50,000 to set up, then $1,500 to $10,000 a month or a 10% to 60% revenue share, before licenses, payments and reserves. First-year totals in industry guides run from about $30,000 to more than $1 million. A play-for-fun sportsbook, where players bet free tokens and never real money, is a different product with a different price: ours starts at $0 and paid plans are flat monthly or yearly fees published on our pricing page.

The short answer: white label sportsbook cost in one table

If you want one number to anchor a budget conversation, use a range and name the source. Here is how the published figures compare, followed by our own prices.

The last row describes a sportsbook for sites and communities that want the betting experience without money changing hands, which is why the cost structure looks nothing alike. If you run a licensed betting business, the first three rows are your market. If you run a community, a media site, a stream or an app with its own points, read on.

How traditional white label sportsbooks are priced

A white label means you run your brand on someone else's platform, and in the real-money world usually under their license or with their help getting one. (Our white label sportsbook explainer covers the difference between white label, turnkey and embedded models.) The bill has several parts, and the setup fee is rarely the biggest.

Setup or onboarding fee. A one-off charge for configuring the platform, your brand, your markets and your payment methods. TRUEiGTECH puts it at $5,000 to $25,000; Suffescom quotes $1,500 to $2,000 for a basic package, $5,000 to $20,000 for a moderate one and $10,000 to $50,000 for premium (Suffescom, August 2025 (opens in a new tab)).

Monthly platform fee or revenue share. This is where most of the money goes over the life of a contract. Some vendors charge a fixed fee, some take a percentage of revenue, many combine both. The percentage is where you have to read carefully: some sources quote it on GGR (stakes minus winnings paid to players) and others on NGR (GGR minus bonuses, taxes and fees). The same "20%" means very different money depending on which one the contract uses.

Odds and data feeds. Real-money operators pay for the prices and results they offer. TRUEiGTECH quotes $1,000 to $5,000 a month for feeds, depending on coverage.

License. A real-money operator needs authorization in the markets it serves. TRUEiGTECH lists Curaçao at $15,000 to $30,000 a year and Malta at $25,000 to $35,000. Many white label deals bundle this under the provider's license, which changes what the provider charges.

Payments. Processing player funds costs setup fees plus a percentage of every transaction, and gateways that accept betting businesses charge more than ordinary merchant accounts.

Reserves. A real-money sportsbook must be able to pay winners even after a bad weekend. That capital is tied up, not spent, but it has to exist before launch. Riseup Labs (opens in a new tab) puts minimum liquidity at $10k–$100k.

Add marketing, compliance staff and support, and you see why year-one totals are so much higher than the setup fee.

What industry sources publish

These are the published ranges we could open and re-check on 2026-09-28. Most come from vendors or development agencies, so treat them as marketing estimates, not market data. They also mix currencies and revenue bases.

Taken together, industry guides place a white label sportsbook at roughly $5,000 to $50,000 to set up, plus $1,500 to $10,000 a month or a 10% to 40% revenue share (60% in BetConstruct's white label model), before licenses and reserves. First-year totals run from about $30,000 to more than $1 million. The spread is that wide because the sources describe different businesses, from a small operator on a shared license to a multi-market brand with its own.

Why most vendors don't publish prices

Of the real-money vendors we checked, only BetConstruct publishes prices on its sportsbook page. The others send you to a demo request or a proposal form. That isn't necessarily evasive. A real-money deal depends on things the vendor can't know from a web form:

• which countries you'll operate in, and what each regulator requires;
• whether you bring your own license or need theirs;
• how much of the operation they run (risk management, customer support, payments);
• your expected volume, which drives both infrastructure and revenue share;
• how many sports, leagues and live events you want priced.

The practical consequence for you is that the first real number arrives after a sales call, and it's hard to compare vendors side by side. Ask each one for the same breakdown: setup, monthly fee, revenue share base (GGR or NGR) and rate, feed costs, minimum fees, and what happens when you leave.

What changes when nothing of value is staked

A play-for-fun sportsbook removes the money from the game. Players bet free tokens they earn on your site, and nothing of value comes out. That changes the cost structure at its root.

Here is what drops out, on our side and yours:

• No player funds. There is nothing to process, so no payment gateway and no transaction fees for players.
• No reserves. Tokens aren't money, so there is no bankroll to hold against a bad weekend.
• No odds-feed contract for you. Odds, results and settlement come with the platform. You don't sign a data deal or hire anyone to set prices.
• No revenue share. There is no revenue from players to share. We charge a flat fee for software.

What doesn't drop out: your own rules. Our Acceptable Use and Play-for-Fun Policy sets them. Tokens only come from free sources, nothing of value goes out, players are 18 or older, and the sportsbook can't sit next to bookmaker links or promo codes. Whether any local rules apply to a free game like this where your players live is a question to put to a lawyer in your jurisdiction. We describe our rules; we don't give legal conclusions.

What remains on your side is ordinary product work: someone to integrate it (one server call to open a player session and two lines of HTML), someone to look after the community, and the plan fee.

The Sportsbook's prices: Free, Custom and Full

Prices at the time of writing (September 2026), in USD, excluding VAT. The current list is always on the pricing page.

Every plan includes the managed token balance, stake limits, maintenance mode, English and Spanish, singles and accumulators, the API, the SDK and the docs.

A worked example. A site that wants football, basketball and tennis with live betting and the 2D match viewer on Custom pays $49 + $25 + $25 + $79 + $49 = $227 a month, or $181 a month billed yearly ($2,172 a year). Billed yearly, you save up to 20%. If a Custom configuration would cost as much as Full, the builder offers Full instead.

A few billing details worth knowing before you compare:

• We don't take a share of tokens or stakes. Paid plans are a flat price per month or per year.
• Crypto payment. Paid plans are paid in crypto through OxaPay, from the console.
• Nothing renews automatically. You prepay a month or a year. You get a reminder before the period ends and 7 days of grace; after that the sportsbook goes back to Free with your settings kept.
• Upgrades are prorated; downgrades apply at renewal.
• Prices exclude VAT. Payments are non-refundable except as set out in section 13.10 of the Terms.
• Free has no time limit today. A Free sportsbook with no activity for 12 months may be closed after 30 days' notice.

What makes a play-for-fun bill grow

Real-money costs scale with revenue. Ours scale with what you switch on, which makes the bill easy to predict a year out. On Custom, four things move the price:

• Sports. The base includes one. Each extra sport adds $25 a month ($20 billed yearly). A football site that adds basketball for the playoffs pays for one more sport, not a new plan.
• Leagues. Each sport comes with five leagues. Past that, leagues come in packs of five at $15 a month ($12 yearly), up to 20 packs. Because leagues are picked one by one, you only pay for competitions your audience follows.
• Live betting and the 2D match viewer. Live is the biggest single add-on at $79 a month ($63 yearly). The 2D match viewer needs live and adds $49 ($39 yearly).
• Your own wallet. The seamless wallet add-on ($49, or $39 yearly) only matters if your balances already live in your own system; it's configured with us rather than self-serve.

Two things don't move the price: how many bets players place and how many tokens they stake. Player numbers matter only at the plan caps (250 on Free, 5,000 on Custom). A player who opens a session in a calendar month counts once, and players who already played that month keep playing if you reach the cap; new ones see a "full this month" screen until the next month or an upgrade.

When a Custom configuration adds up to the price of Full, the builder offers Full instead, so there is no point where a bigger Custom plan costs more than everything.

Hidden costs to ask any provider about

Whichever route you take, these are the lines that surprise people after signing. Ask about each one in writing.

For our own plans, the answers are on the pricing page: no revenue share, all feeds included, add-ons priced publicly, player caps stated per plan, prepaid periods with no automatic renewal, and VAT excluded.

Which option fits which project

The cheapest option is the one built for what you're doing. A few rules of thumb:

• You want to take bets with real money from customers. Talk to real-money providers: white label if you want someone else to run most of it, turnkey if you hold your own license. Our comparison of Kambi, Sportradar, Altenar and SOFTSWISS alternatives and the single-vendor pages on Betby and BetConstruct are a starting point. Budget for licenses, payments and reserves as well as the platform.
• You want to build your own. Budget in months and in a team. Our guide on building versus embedding a sportsbook lists what that involves.
• You want sports betting as engagement, with no money involved. A play-for-fun sportsbook fits. Start on Free with one sport, test with your audience, and move to Custom when you want more sports or live betting. The embeddable sportsbook guide explains how it plugs into your site.
• You want something free to tinker with. See our look at free sportsbook software, from open source to hosted free plans.

If you're still at the "how much would the whole business cost" stage, our breakdown of what it costs to start a sportsbook puts the real-money and play-for-fun budgets side by side, line by line.

The Sportsbook is built by people with seven years of experience building sportsbook software, and the flat pricing is deliberate: you should know what you'll pay before you talk to anyone. You can start free (opens in a new tab) without a sales call, or compare the plans on the pricing page.

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